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PRIVACY POLICY

Last Updated: November 4, 2025

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1. Introduction

Welcome to Generation Lights! We are committed to protecting your privacy. This Privacy Policy explains how Generation Lights ("we," "us," or "our") collects, uses, and shares information about you when you visit our website (https://www.generationlights.com/), request a quote, or otherwise interact with us.

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By using our website, you agree to the collection and use of information in accordance with this policy.

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2. Information We Collect

We collect information in a few different ways:

  • Information You Provide to Us: When you fill out our "Get A Free Quote" form or contact us directly via email or phone, you provide us with personal information. This may include:

    • First and Last Name

    • Email Address

    • Phone Number

    • Physical Address

    • Information about your lighting needs (e.g., "Where are you thinking of adding lights?")

  • Information We Collect Automatically: When you browse our website, we automatically collect certain technical information about your visit. This helps us understand how our site is used and how we can improve it. This information is collected via cookies and tracking technologies, including:

    • Device and Usage Data: Your IP address, browser type, operating system, and how you navigate our site (what pages you visit, how long you stay).

    • Cookies: Small data files stored on your browser. We use cookies to help our site function and to analyze traffic.

 

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To Provide Our Services: To respond to your "Free Quote" requests, contact you about your project, and provide our custom lighting installation services.

  • To Communicate With You: To send you service updates, respond to your inquiries, and provide customer support.

  • To Improve Our Website: We use analytics data to understand what parts of our site are working, what's not, and how to make the user experience better.

  • For Marketing: With your consent where required, we may send you emails about new services or promotions. You can opt out of this at any time.

 

4. Google Tag Manager & Google Analytics 4

To help us understand our website traffic, we use Google Tag Manager (GTM) to implement Google Analytics 4 (GA4).

  • Google Tag Manager is a tool that allows us to manage the tracking "tags" (like the Google Analytics tag) on our website without having to edit the site's code.

  • Google Analytics 4 is Google's analytics service that helps us see how many people visit our site, what pages they look at, and other general usage patterns. This information is often aggregated and does not personally identify you to us.

 

We use this data to make informed decisions about our website and services. For more information on how Google uses this data, please review Google's Privacy & Terms. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

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5. How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

  • With Service Providers: We share information with third-party tools that help us operate our business, such as Google (for analytics).

  • With Financing Partners: If you click "Apply for Financing!," you will be directed to a third-party website. Any information you provide on that site is governed by their privacy policy, not this one. We recommend you review their policy carefully.

  • For Legal Reasons: We may disclose your information if required to do so by law or in response to a valid request from a public authority (e.g., a court or government agency).

 

6. Third-Party Links

Our website may contain links to other sites, such as our Facebook and Instagram pages or our financing partner. If you click on a third-party link, you will be directed to that site. This Privacy Policy does not apply to external sites, and we encourage you to review the privacy policy of every site you visit.

 

7. Data Security

We take reasonable steps to protect your personal information from loss, misuse, and unauthorized access. However, no internet transmission is ever 100% secure, so we cannot guarantee its absolute security.

 

8. Children's Privacy

Our services are not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13.

 

9. Changes to This Privacy Policy

We may update this policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top.

 

10. Contact Us

If you have any questions about this Privacy Policy, please contact us:

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